Principles.

1. Time is the only asset

  • Everything else just a means to get more of it. So…

2. Be Patient with yourself and others…

  • Before you react. Because it may not even be worth spending time on? But…

3. Be Truthful to yourself and others

  • Because Truth may be bitter but necessary. It can be deferred, never avoided. So…

4. Hope for the best, plan for the worst

  • Why stress about something that hasn’t happened and may turn out well anyway? In case it turns out bad, we’ll have a plan. But…

5. Less is more

  • Don’t plan too much. There are no extra points for doing extra work. Do only what’s required. Extra is waste. But…

6. Work hard… towards a purpose

  • For doing less is not an excuse to do nothing. We can’t just leave everything to fate. So…

7. Have data, have faith too

  • Because data-driven decisions bring certainty. But life is unpredictable, so have faith too when things don’t go as planned. And when things do inevitably go bad…

8. Fear nothing. Embrace change

  • Things break, no matter how much you control.

  • So enjoy the journey on the way down, because the lower you go, the more you learn, and the higher you’ll rise back up.

  • You’ve done it before, you are destined to do it again. But…

9. You go down alone, on the way back up, You must lift up others

  • I will be with you on the way both down and up, so we will deal with change together.

  • So be kind in your decisions that affect others so we can…

10. Better the World through Business

  • Because how is life different from a beautiful evening? Both pass by sooner than we want it to.

Lastly, never give up on your dreams

  • Cry, scream, shout, if you must.

  • Cut your losses, scale down when needed, shut down a few things you can’t keep up…

  • But You only lose when you give up… so never ever give up!

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